Tracking In 'Incognito' or Private Browsing Mode?

Content created in partnership with DuckDuckGo

It may surprise you that ads can still follow you around in “Incognito” and other “private browsing” modes. That’s because Incognito mode isn’t actually private.

Incognito mode only deletes your local search and browsing history — just the content on your computer. Websites, search engines, Internet service providers, and governments can still easily track you across the web.

That’s why it’s important to use privacy alternatives that don’t share your personal information, dedicated private browsers.

Using Incognito mode to keep you private online is kind of like using a bucket to put out a raging fire. If you didn’t know that private browsing isn’t private ... you’re not alone! 65% of people who use private browsing mode over-estimate the protection that private browsing modes offer.

Content created in partnership with DuckDuckGo. Content for informational purposes only. References to third party services are informational only, have not necessarily been vetted by, and are not explicity endorsed by, Visa.